It started with a very bad sunburn.
A surf trip to Hawaii. A full day in the water with no rashguard, no UV shirt — just trunks and too much confidence. I came back to shore completely fried.
That night, all I wanted was to climb into a pool of aloe vera and stay there. So I did the next best thing: I walked to the nearest ABC Store, bought every bottle of aloe on the shelf, and kept reapplying it for days while my skin recovered.
"If I could have worn aloe, I would have. That's the whole idea."
That was the spark. If aloe vera is what we reach for after the sun, why isn't it in the clothes we wear in it? Aloe Shirts came out of that question — a way to keep a soothing layer of aloe and vitamin E against your skin, woven right into the shirt.
We're still discovering who it's for. Maybe it's someone like me, who wishes they could bathe in aloe after a day outside. Maybe it's a traveler keeping their skin from drying out on a long-haul flight. Maybe it's a beach resort or hotel that wants to hand guests something better than a plastic bottle of after-sun. We're excited to find out.
— Colin, founder of Aloe Shirts